Swedish-American Chambers of Commerce-Seattle

Petra Hilleberg

SLUG:  40-Under-40

Petra Hilleberg

SACC- Seattle Vice President

Title: President and CEO Hilleberg the Tentmaker

Petra Hilleberg is the President and CEO of Hilleberg the Tentmaker, USA. Growing up in northern Sweden and alongside the eponymous family company her parents started 45 years ago gave her both a big passion for the outdoors and a fascination for business. When she was 12 she told her father that she would one day sell tents in the US, and, after graduating from Seattle University in 2000, she did just that: she started the US side of the well-recognized Hilleberg tent company two days after graduation and sold her first tent one day later. She is now the President of Hilleberg, Inc, the US Subsidiary as well as the CEO of the Hilleberg Group, where she oversees the operations in Sweden, the US and the factory in Estonia.

In 2012 miss Hilleberg was named an honoree of two prestigious 40 Under 40 awards: the 2012 SGB (Sporting Goods Business) 40 Under 40 Awards by the SportsOneSource Group and the 2012 Puget Sound Business Journal 40 Under 40 Awards. These awards honor outstanding leaders under the age of 40 within the sporting goods industry and in the Puget Sound community, respectively.

Petra is very active in the vibrant Swedish business community in the Northwest where she serves as the President of the Swedish American Chamber of Commerce as well as an active ski instructor. She teaches both Alpine and Telemark for Snow Performance, based at Crystal Mountain, and she is a Divisional Clinic Leader for Telemark for the Northwest division of the Professional Ski Instructors of America (PSIA-NW). When not in the outdoors, working or skiing, she trains and competes in dressage with her horse Boogie Woogie.

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